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Laura Longo 
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What makes us special

As a native Italian and founder of Italy Lux, I bring both a deep personal connection to Italy and years of experience in luxury travel. After moving to Ohio 12 years ago, I spent many years working in the insurance industry; however, my true passion has always been travel, and my love for Italy remained constant. This inspired me to start Italy Lux—to share the beauty, culture, and authenticity of my homeland with others.

Growing up along the stunning Amalfi Coast, I developed a love for travel and hospitality early on. I studied four languages at high school in Sorrento, earned two degrees in business, and spent years working in hotels, travel agencies, and on luxury cruise ships. This background, combined with my experience in insurance, has shaped my commitment to providing exceptional, tailored experiences that capture the true essence of Italy.

I founded Italy Lux four years ago as a woman-led company with dedicated teams in both the U.S. and Italy. Our on-the-ground experts, especially those in my home region of the Amalfi Coast, work closely with me to create seamless, immersive journeys for our clients. Each year, I return to Italy about four times to stay connected, strengthen partnerships, and uncover new, unique experiences for our clients.

My passion is not just to show my clients the Italy they’ve seen on Instagram but to help them discover the lesser-known, more authentic parts of the country. From charming villages and hidden gems to local traditions and genuine cultural experiences, I provide a journey that goes beyond the typical tourist spots to reveal the true Italy.

For golf enthusiasts, I arrange exclusive access to world-renowned courses and luxury accommodations, while leisure travelers enjoy a curated selection of high-end hotels, gourmet dining, and immersive cultural explorations. Each trip is meticulously crafted to exceed expectations and foster a lasting love for Italy.

I’m honored by the glowing feedback from our clients, who share their unforgettable Italy Lux experiences on our website and TripAdvisor. If you’re ready to discover the real Italy in all its beauty, culture, and charm, I’d love to help bring your dream trip to life.

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